Intensive course on international PR

Intensive course on international PR

A one-week intensive immersion in international PR — ideal if you want to build a global career and work with market leaders

Be the first to sign up! Limited number of seats

What?

In 2024, more than 60 public relations pros chose our course to delve into the specifics of international PR and learn how journalists work in the United States and Europe.

This year, we have completely updated our program:

we have streamlined the theoretical part;

focused on practical insights;

added new markets: Latin America (Argentina, Brazil, Mexico), India and the Middle East (Egypt, UAE, Saudi Arabia).

During the course, we will take a step-by-step look at how startups and tech companies can leverage PR works to transcend internationally, and together, we will write your first pitches to global media.

Who is this for?

The course will be most beneficial for PR pros with at least one year of work experience, and who are planning or already building a career in the global market.

For the former, the program will help avoid rookie mistakes, and for the latter, it will assist systematizing and deepening knowledge.

You will learn specifics regarding how journalists work in different countries and get practical insights from colleagues. After completing the course, you will become part of our global community and get access to exclusive news and recommendations, as well as be able to participate in private meetings for PR specialists.

Intensive course on international PR

Insights and secrets of international communications. Learn practical knowledge from our global case studies

Be the first to sign up!

Limited number of seats

What?

In 2024, more than 60 public relations pros chose our course to delve into the specifics of international PR and learn how journalists work in the United States and Europe.

This year, we have completely updated our program:

we have streamlined the theoretical part;

focused on practical insights;

added new markets: Latin America (Argentina, Brazil, Mexico), India and the Middle East (Egypt, UAE, Saudi Arabia).

During the course, we will take a step-by-step look at how startups and tech companies can leverage PR works to transcend internationally, and together, we will write your first pitches to global media.

Who is this for?

The course will be most beneficial for PR pros with at least one year of work experience, and who are planning or already building a career in the global market.

For the former, the program will help avoid rookie mistakes, and for the latter, it will assist systematizing and deepening knowledge.

You will learn specifics regarding how journalists work in different countries and get practical insights from colleagues. After completing the course, you will become part of our global community and get access to exclusive news and recommendations, as well as be able to participate in private meetings for PR specialists.

Course success in 2024

Course success in 2024

«It's like a mini MBA in international PR!»

«It's like a mini MBA in international PR!»

Svetlana Volodina

Svetlana Volodina

4

4

4

cohorts

cohorts

cohorts

60+

60+

60+

students

students

students

10+

10+

10+

countries

countries

countries

4.8/5

4.8/5

4.8/5

average course grade

average course grade

average course grade

Speakers

Speakers

Dina Mostovaya

Dina Mostovaya

Founder of Mindset Consulting

Founder of Mindset Consulting

My mission is to tell the world about the brightest and boldest minds, those who invent products and services that drive progress and transformation. PR helps companies grow, achieve their goals and become market leaders.

Honored as "Best Woman in Public Relations" by Davos Communications Awards 2022.

Collaborated with Microsoft, eBay, Ecwid (Lightspeed) and major venture capital funds Target Global and Flint Capital.

Contributor to major international publications: Fast Company, PR Week, PRovoke, PR Daily, Benzinga, YFS Magazine.

Speaker at technology conferences such as 4YFN (MWC), TechSpirit Barcelona and EMERGE.

Natalia Edde

Natalia Edde

Partner at Mindset Consulting

Partner at Mindset Consulting

A PR person who knows how to pitch top American media outlets like Forbes will be in demand always and everywhere. Communication is the basis of a brand strategy and an integral part of any successful business.

Strategic marketing and communications expert with over 20 years of experience in different markets, incl. the U.S., UK, Europe, and MENA.

Worked with tier-1 FMCG and retail companies, as well as companies in healthtech, fintech, deeptech, agrifoodtech, and venture capital.

Honored for "Best Event Strategy" by AdIndex and "Best Digital Strategy" by Silver Mercury 2018.

About us in numbers

About us in numbers

5500+

5500+

5500+

Organic publications for clients in international tier-1 media

Organic publications for clients in international tier-1 media

Organic publications for clients in international tier-1 media

1000+

1000+

1000+

Personal connections with journalists and editors in top international publications

Personal connections with journalists and editors in top international publications

Personal connections with journalists and editors in top international publications

600+

600+

600+

Successful cases in Europe, USA and Latin America

Successful cases in Europe, USA and Latin America

Successful cases in Europe, USA and Latin America

15+

15+

15+

Years in PR and marketing

Years in PR and marketing

Years in PR and marketing

We work with leading international media outlets

We work with leading international media outlets

Course program

Course program

New!

New!

Lesson 1. Cultural specifics and media landscape

What factors influence interactions with journalists in different countries? How has newsroom work changed in 2025? What communication trends should be considered? How to navigate an unstable geopolitical agenda, and what formats should be used in different markets?

Lesson 2. Communication strategy in the international market

Lesson 3. News and Press releases as a PR professional’s key tool

Lesson 4. PR and executive positioning in the U.S., UK, and Europe

Lesson 5. PR in India, the Middle East, and Latin America

Lesson 1. Cultural specifics and media landscape

What factors influence interactions with journalists in different countries? How has newsroom work changed in 2025? What communication trends should be considered? How to navigate an unstable geopolitical agenda, and what formats should be used in different markets?

Lesson 2. Communication strategy in the international market

Lesson 3. News and Press releases as a PR professional’s key tool

Lesson 4. PR and executive positioning in the U.S., UK, and Europe

Lesson 5. PR in India, the Middle East, and Latin America

Lesson 1. Cultural specifics and media landscape

What factors influence interactions with journalists in different countries? How has newsroom work changed in 2025? What communication trends should be considered? How to navigate an unstable geopolitical agenda, and what formats should be used in different markets?

Lesson 2. Communication strategy in the international market

Lesson 3. News and Press releases as a PR professional’s key tool

Lesson 4. PR and executive positioning in the U.S., UK, and Europe

Lesson 5. PR in India, the Middle East, and Latin America

Course structure

Course structure

3 to 5 weekly 60-90 minute lessons

3 homework assignments with feedback

Groups of no more than 15 people

1-year access to lesson recordings and all course materials

The training is in Russian, but some of the materials will be in English

The training is in Russian, but some of the materials will be in English

Private Telegram chat and access to the Mindset PR Community chat

Private Telegram chat and access to the Mindset PR Community chat

By completing this course, you will:

By completing this course, you will:

Learn how to work with global media outlets

Learn how to work with global media outlets

Systematize and deepen your knowledge to immediately put into practice

Systematize and deepen your knowledge to immediately put into practice

Get acquainted with key media outlets and compile a working media list that aligns with your goals

Get acquainted with key media outlets and compile a working media list that aligns with your goals

Write a compelling pitch and press release that will grab a journalist’s attention

Write a compelling pitch and press release that will grab a journalist’s attention

Learn the correct etiquette for writing emails in different countries

Learn the correct etiquette for writing emails in different countries

Join a supportive community of PR professionals from different countries

Join a supportive community of PR professionals from different countries

Gain insights from the work of journalists in the U.S., Latin America (Argentina, Brazil, Mexico), Europe, India and the Middle East (UAE, Saudi Arabia, Egypt)

Gain insights from the work of journalists in the U.S., Latin America (Argentina, Brazil, Mexico), Europe, India and the Middle East (UAE, Saudi Arabia, Egypt)

Get feedback from experienced PR professionals

Get feedback from experienced PR professionals

Who will benefit from the course?

Who will benefit from the course?

Beginners

Beginners

Our course will provide you with a confident start in the global market, helping you avoid mistakes and systematize knowledge. Practical master classes and access to student chat will further support you and allow you to exchange experiences with fellow professionals.

Consultants

Consultants

If you are a freelancer or run independent PR projects, you will acquire valuable knowledge and practical international PR case studies. This will diversify your service lineup and help you grow your income.

Experienced PR professionals

Experienced PR professionals

Those who want to reach a new professional level, start a career in international company and deepen their knowledge in strategic communications.

Experts and specialists

Those who are building an international career, independently developing a personal brand, and also want to gain additional knowledge and skills in order to increase their demand in the global market.

Journalists

Journalists

Are you a journalist who wants to change careers and work internationally? In this course, you will learn how PR professionals work with new markets, the particularities of editorial policies, and the specifics of international communications.

Marketers

Marketers

Our course will help you reduce advertising costs by learning to secure organic publications and enhancing your storytelling abilities.

Course testimonials

Course testimonials

Irina Shevchuk

Irina Shevchuk

"Dina, Natalia, thank you so much for the engaging program and the deep dive into the world of international PR! It was incredibly helpful to learn about the cultural nuances of different countries, how and whom to pitch news to in English, and how to stay calm if a journalist doesn’t respond. The course is packed with practical information—I’ll definitely be revisiting the recordings more than once to make sure everything sticks. Thanks to you, I now have a clear understanding of where and how to start working with international media. Wishing you continued success and groundbreaking achievements!"

Elena Petukhova

Elena Petukhova

"Thank you, Dina and Natalia, for an inspiring and practical course. This is truly a rare and highly focused format dedicated to international PR—a resource you won’t find elsewhere, especially in Russian! The course covered countless nuances, pressing questions, up-to-date insights about working with the media, and invaluable tips for interacting with journalists that you won’t find in any textbook."

Nina Gerner

Nina Gerner

"A top-tier course on international PR, packed with practical information. It offers a completely different perspective and approach to working with leading media outlets like the Financial Times and Bloomberg. The content and delivery exceeded my expectations—I’m already applying everything in practice with journalists and clients and seeing a noticeable difference in the results."

Denis Dolzhikov

Denis Dolzhikov

"Dina and Natalia make an excellent team and deliver incredibly valuable content! After the course, you’re left with the feeling that the impossible has become achievable, and you now have the tools to make it happen. That means the mission of this educational program has been accomplished 100%."

Course schedule

Course schedule

Choose your participation format

Choose your participation format

package

Minimum: Basics of PR

Course fee

42 250₽ I 500$ I 460€

3 live lessons

Templates for press releases and a PR plan

Access to a private student chat

Access to the Mindset PR Community after completing the course

1-year access to lesson recordings and all course materials

package

Optimum: Europe, the U.S., the UK

Course fee

77 000₽ I 918$ I 840€

4 live lessons

Templates for pitches, press releases, and a PR plan

List of international media outlets (Europe, the U.S.)

Homework assignments with feedback from teachers

Access to a private student chat

Access to the Mindset PR Community after completing the course

1-year access to lesson recordings and all course materials

package

Maximum: Europe, the U.S., India, Middle East & LATAM

Course fee

105 000₽ I 1250$ I 1145€

5 live lessons

Templates for pitches, press releases, and a PR plan

List of international media outlets (Europe, the U.S., India, Middle East & LATAM)

Homework assignments with feedback from teachers

Access to a private student chat

Access to the Mindset PR Community after completing the course

1-year access to lesson recordings and all course materials

1-hour consulting session with Dina Mostovaya

Q&A

Q&A

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

How can I benefit from this course if I am not a PR person (e.g. entrepreneur)?

I am a beginner and don't understand anything yet. Can I complete the course?

How will this course help me with employment?

Does the course have any specific focus?

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

How can I benefit from this course if I am not a PR person (e.g. entrepreneur)?

I am a beginner and don't understand anything yet. Can I complete the course?

How will this course help me with employment?

Does the course have any specific focus?

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

How can I benefit from this course if I am not a PR person (e.g. entrepreneur)?

I am a beginner and don't understand anything yet. Can I complete the course?

How will this course help me with employment?

Does the course have any specific focus?

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