International PR School

International PR School

Insights and secrets of international communications.

Learn practical knowledge from our global case studies

Insights and secrets of international communications.

Learn practical knowledge from our global case studies

Be the first to sign up! Limited number of seats

Be the first to sign up! Limited number of seats

What is the course for?

The course is dedicated to PR of startups in the international market: in Europe, the USA and Latin America. The program includes 6 lessons, in which we will step by step analyze the process of developing a PR strategy, building strategic communications and interacting with journalists in global markets.

Who will benefit?

The course is suitable for marketers, journalists and PR professionals with at least one year of experience who are just planning or are already building a career in the global market. The program will help the first to avoid the mistakes of beginners, and the second to systematize and deepen their knowledge, learn how to write pitches and communicate with journalists.

Course outcomes

You will receive not only theoretical knowledge, but also practice your skills as part of a practical master class. All lesson recordings will remain with you for one year. You will also get access to the student chat, where you can share experiences and ask questions directly to the course authors.

International PR School

Insights and secrets of international communications. Learn practical knowledge from our global case studies

Be the first to sign up!

Limited number of seats

What is the course for?

The course is dedicated to PR of startups in the international market: in Europe, the USA and Latin America. The program includes 6 lessons, in which we will step by step analyze the process of developing a PR strategy, building strategic communications and interacting with journalists in global markets.

Who will benefit?

The course is suitable for marketers, journalists and PR professionals with at least one year of experience who are just planning or are already building a career in the global market. The program will help the first to avoid the mistakes of beginners, and the second to systematize and deepen their knowledge, learn how to write pitches and communicate with journalists.

Course outcomes

You will receive not only theoretical knowledge, but also practice your skills as part of a practical master class. All lesson recordings will remain with you for one year. You will also get access to the student chat, where you can share experiences and ask questions directly to the course authors.

Speakers

Dina Mostovaya

Dina Mostovaya

Founder of Mindset Consulting

Founder of Mindset Consulting

My mission is to tell the world about the brightest and boldest minds, those who invent products and services that drive progress and transformation. PR helps companies grow, achieve their goals and become market leaders.

Honored as "Best Woman in Public Relations" by Davos Communications Awards 2022.

Collaborated with Microsoft, eBay, Ecwid (Lightspeed), Gett, Jiffy, OneSoil, and major venture capital funds Target Global and Flint Capital.

Contributor to major international publications: Fast Company, PR Week, PRovoke, PR Daily, Benzinga, YFS Magazine.

ICF-certified business coach.

Natalia Edde

Natalia Edde

Partner at Mindset Consulting

Partner at Mindset Consulting

A PR person who knows how to pitch top American media outlets like Forbes will be in demand always and everywhere. Communication is the basis of a brand strategy and an integral part of any successful business.

15 years of work experience with international brands in different markets: USA, Europe, UK, Asia.

Specialized in marketing, brand building, product positioning and strategies to bring companies to new markets.

Honored for "Best Event Strategy" by AdIndex and "Best Digital Strategy" by Silver Mercury 2018.

About us in numbers

5500+

5500+

5500+

Organic publications for clients in international tier-1 media

Organic publications for clients in international tier-1 media

Organic publications for clients in international tier-1 media

1000+

1000+

1000+

Personal connections with journalists and editors in top international publications

Personal connections with journalists and editors in top international publications

Personal connections with journalists and editors in top international publications

600+

600+

600+

Successful cases in Europe, USA and Latin America

Successful cases in Europe, USA and Latin America

Successful cases in Europe, USA and Latin America

15+

15+

15+

Years in PR and marketing

Years in PR and marketing

Years in PR and marketing

We know how to work with leading international media outlets

We know how to work with leading international media outlets

Course program

Lesson 1

Media landscape and cultural code in Europe, USA and Latin America - Learn how editorial offices work around the world (Including how to interact with journalists, professional etiquette, and more); - Get acquainted with media types, PR formats, and the agenda that drives the largest international tier 1 publications.

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6 Bonus!

Lesson 1

Media landscape and cultural code in Europe, USA and Latin America - Learn how editorial offices work around the world (Including how to interact with journalists, professional etiquette, and more); - Get acquainted with media types, PR formats, and the agenda that drives the largest international tier 1 publications.

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6 Bonus!

Lesson 1

Media landscape and cultural code in Europe, USA and Latin America - Learn how editorial offices work around the world (Including how to interact with journalists, professional etiquette, and more); - Get acquainted with media types, PR formats, and the agenda that drives the largest international tier 1 publications.

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6 Bonus!

Course structure

Six 90-minute lessons

5 homework assignments (You will get feedback on each)

Small groups of no more than 12 people per course

5-6 lessons per week, at 20:00 GMT+3 (dates will be announced 2 weeks prior to the beginning of the course). Lesson recording will be available 24 hours after the end of the lesson and will be provided via private link

The course will be held in Russian, but some of the materials and homework will be in English

The course will be held in Russian, but some of the materials and homework will be in English

Communication with other participants and teachers in a private Telegram chat room

Communication with other participants and teachers in a private Telegram chat room

By completing this course, you will:

Learn how to work with global media outlets

Learn how to work with global media outlets

Gain, systematize and deepen your knowledge in PR on the international market

Gain, systematize and deepen your knowledge in PR on the international market

Get acquainted with key media outlets and compile a working media list that aligns with your goals

Get acquainted with key media outlets and compile a working media list that aligns with your goals

Write a compelling pitch and press release that will grab journalist’s attention

Write a compelling pitch and press release that will grab journalist’s attention

Learn the correct etiquette for writing emails in different countries

Learn the correct etiquette for writing emails in different countries

Join a supportive community of PR professionals from different countries

Join a supportive community of PR professionals from different countries

Get insights from the work of 10 top journalists in the U.S. and Europe

Get insights from the work of 10 top journalists in the U.S. and Europe

Get feedback from experienced PR professionals

Get feedback from experienced PR professionals

Who will benefit from the course?

Beginners

Beginners

Our course will provide a confident start in the global market, helping to avoid mistakes and systematize knowledge. Practical master classes and access to student chat will provide support and exchange of experience.

Experts and consultants

Experts and consultants

If you are a freelancer or run independent PR projects, you will acquire valuable knowledge and practical international PR case studies. This will diversify your service lineup and help you grow your income.

Experienced PR professionals

Experienced PR professionals

Experienced PR professionals who want to reach a new professional level, start a career in international communications and deepen their knowledge in PR.

Entrepreneurs

Entrepreneurs

Entrepreneurs who are developing a personal brand and independently building communications to raise awareness about their business and scale their operations.

Journalists

Journalists

Are you a journalist who wants to change careers and work internationally? In this course, you will learn how PR professionals work with new markets, the particularities of editorial policies, and the specifics of international communications.

Marketers and digital specialists

Marketers and digital specialists

Our course will help you reduce advertising costs by learning to secure organic publications and enhancing your storytelling abilities.

Course testimonials

Sofia Voronenkova

Sofia Voronenkova

"After years of working in communications within the premium segment, I learned a lot about international communications from Dina. The course taught me to write pitches that are getting into major US publications without a budget!"

Ksenia Ionochkina

Ksenia Ionochkina

"I started building my career in PR from scratch, and applying the lessons I learned from Mindset, my clients got into top publications like TechCrunch, Euronews and even CNN."

Course schedule

Choose your participation format

package

Standard

Course fee

32 500₽ I 382$ I 348€

5 live lessons

Pitch templates

Access to private student chat room

Access to course materials for one year

package

Standard +

Course fee

38 500₽ I 452$ I 413€

6 live lessons

Pitch templates

Media database of journalists from tier-1 publications

Access to private student chat room

Access to course materials for one year

Assignment review and feedback from course instructors

package

VIP

Course fee

52 500₽ I 617$ I 563€

6 live lessons

Pitch templates

Media database of journalists from tier-1 publications

Access to private student chat room

Access to course materials for one year

Assignment review and feedback from course instructors

1 individual project review

2 one-hour consultations with Dina Mostovaya

Q&A

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

How can I benefit from this course if I am not a PR person (e.g. entrepreneur)?

I am a beginner and don't understand anything yet. Can I complete the course?

How will this course help me with employment?

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

How can I benefit from this course if I am not a PR person (e.g. entrepreneur)?

I am a beginner and don't understand anything yet. Can I complete the course?

How will this course help me with employment?

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

How can I benefit from this course if I am not a PR person (e.g. entrepreneur)?

I am a beginner and don't understand anything yet. Can I complete the course?

How will this course help me with employment?

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