Intensive course on PR for entrepreneurs

Everything a startup founder needs to know in order not to drain their budget on inefficient communication initiatives

Be the first to sign up! Limited number of seats

What?

This course focuses on PR for startups and technology companies in the international market, tailored specifically to the needs of founders. We will explore the key differences between PR and marketing, its impact on sales, fundraising, and hiring, and the right timing to hire a PR professional or partner with an agency. You'll also learn whether direct communication with journalists is feasible and gain insights into how PR strategies vary across Europe, the United States, Latin America, and the Middle East.

Who is this for?

This course is ideal for entrepreneurs planning international expansion or already operating in foreign markets who want to take a comprehensive approach to promotion. Whether you’re collaborating with an agency, managing an in-house team, or handling company communications on your own, this program will help you navigate the complexities of PR and build effective communication with journalists and PR professionals.

Intensive course on PR for entrepreneurs

Insights and secrets of international communications. Learn practical knowledge from our global case studies

Be the first to sign up!

Limited number of seats

What?

Who is this for?

Speakers

Dina Mostovaya

Founder of Mindset Consulting

My mission is to tell the world about the brightest and boldest minds, those who invent products and services that drive progress and transformation. PR helps companies grow, achieve their goals and become market leaders.

Honored as "Best Woman in Public Relations" by Davos Communications Awards 2022.

Collaborated with Microsoft, eBay, Ecwid (Lightspeed) and major venture capital funds Target Global and Flint Capital.

Contributor to major international publications: Fast Company, PR Week, PRovoke, PR Daily, Benzinga, YFS Magazine.

Speaker at technology conferences such as 4YFN (MWC), TechSpirit Barcelona and EMERGE.

Natalia Edde

Partner at Mindset Consulting

A PR person who knows how to pitch top American media outlets like Forbes will be in demand always and everywhere. Communication is the basis of a brand strategy and an integral part of any successful business.

Strategic marketing and communications expert with over 20 years of experience in different markets: the U.S., UK, Europe, and MENA.

Worked with tier-1 FMCG and retail companies, as well as companies in healthtech, fintech, deeptech, agrifoodtech, and venture capital.

Honored for "Best Event Strategy" by AdIndex and "Best Digital Strategy" by Silver Mercury 2018.

About us in numbers

5500+

Organic publications for clients in international tier-1 media

1000+

Personal connections with journalists and editors in top international publications

600+

Successful cases in Europe, USA and Latin America

15+

Years in PR and marketing

We know how to work with leading international media outlets

Learn more

Course program

Lesson 1. PR for startups from A to Z

How PR influences sales, fundraising, and building a strong team. Aligning PR with marketing: strategies, tools, and formats used by PR professionals. When a startup should invest in PR and how to prepare for it. Finding and selecting the right PR partner: where to look, key criteria, essential contract terms, and setting effective KPIs. Skills PR professionals will need in 2025 and how to ensure you're getting real value for your investment.

Lesson 2. How to communicate with journalists

Lesson 3. Bonus! An entrepreneur's personal brand

Course structure

3 weekly 60-minute lessons

Practical homework assignments

A group of no more than 15 people

1-year access to lesson recordings and all course materials

The training is in Russian, but some of the materials will be in English

Private Telegram chat and support from the course teachers

By completing this course, you will:

Learn what PR is and why a startup needs it

Secure your first media publications on your own

Optimize your social media presence

Get to know the key media outlets

Understand how to choose a PR partner in the international market

Gain insights on business development in Europe, the U.S. and other regions

Learn how to evaluate the effectiveness of PR and not drain your budget

Get feedback and recommendations for your startup from the course speakers

Learn more

Course schedule

Only one group in 2025!

April 21–25

Choose your participation format

package

Minimum

Course fee

41 000₽ I 409$ I 394€

2 live lessons

Checklists, guides, and templates

LinkedIn review with recommendations

Access to a private student chat

1-year access to lesson recordings and all course materials

Enroll Now

package

Optimum

Course fee

72 000₽ I 719$ I 692€

3 live lessons

Checklists, guides, and templates

LinkedIn review with recommendations

One practical homework assignment

Access to a private student chat

1-year access to lesson recordings and all course materials

Enroll Now

package

Maximum

Course fee

92 000₽ I 919$ I 884€

3 live lessons

Checklists, guides, and templates

LinkedIn review with recommendations

One practical homework assignment

Access to a private student chat

1-year access to lesson recordings and all course materials

Individual consultation regarding your project with Dina Mostovaya

Enroll Now

Ready to start your international PR career?

Fill out the form to reserve a spot in the course and receive materials with the program and schedule.

Q&A

How long does the program last?

If you are participating in a live course, it will take 1 month to complete the program. You can watch the recording at your own pace.

What time will the class be held?

What happens if I miss an online class?

How long will I have access to the course?

Will I be able to take the course if my English is below B2?

How much time will I need to spend on practical assignments?

Does the course have any specific focus?